Network marketing promotion we pay most attention to is the use of the method, that for us to have a step-by-step method is the best, so as to minimize errors, but also can make the effect better, so let's make up to tell you have to know the seven steps of marketing promotion, let you do it with half the effort!
First creative writing and promotion
This is also a very important thing, whether the potential customers into your site, what you promote is useful to the potential customers, the most important thing is to write creativity. Baidu promotion of creativity is divided into: title, description 1, description 2, visit URL, display URL, additional creativity (path). Write a good idea, customers have already recognized your product or service at least 30%, so the important line is self-evident. If the creativity of writing is very powerful, the cost can also be reduced. Some customers will see your creativity and feel that your website is not what he wants to find. This will reduce many invalid clicks, and the money saved can be invested in the ranking of competitive products.
Second, the creative link landing page should link to the page the customer is looking for
Look at the word "landing page" to see what it does and what it does. Yes, it is very important. The landing page is the first page that the customer sees in the station, and it is also what he wants to find. If the landing page links very well, then the prey can say that you have put it on the lips. On the contrary, all the previous work is in vain, without any effect, and it increases the cost by several digits, so this link is very important.
Have to know the seven steps of marketing promotion, let you do it with half the effort!
Third, according to the data flow of the website to analyze the target customer group to locate and promote the region
Baidu promotion personnel can analyze the target customer group according to the data flow of the website to locate and promote the region, especially for those regional special products, which can effectively avoid fund dispersion. Generally, it is recommended to suspend the promotion after 0:00. During the promotion, it is necessary to ensure the normal connection of customer service, etc. We should always pay attention to whether the website is open, the speed of opening, whether the order submission or dialogue window is normal, and do these well will effectively reduce the cost.
Fourth, the keywords with high conversion rate are screened out through the relevant statistical report
Use Baidu statistics to view search word reports or other data statistics reports to screen out keywords with low conversion rate or non potential customers, and effectively filter them through the negative keyword setting function of Baidu background. This work requires operators to be sensitive to keywords and have a deep understanding of the overall situation of the industry. Negating keywords is also a very important thing If it is not too much, many potential traffic will disappear. At the same time, the traffic will drop on the original basis, which will be obvious. So when negating keywords, we must think about it from all aspects.
Fifth, the promotion of key words must be the words searched by the target customers
For a Baidu promotion account, keywords are mainly divided into such a few categories: flow words, competitive products words, brand words Secondly, the preferred words are the competitive words, such as the competitive words, the popular words of the company, the preferred words of the company, and so on. In the case of less intense competition or over budget, priority can be given to the promotion of effect words. The most important thing to do bidding promotion is to ensure the promotion effect on the basis of play.
Sixth, reasonable use of matching will help customers attract accurate potential visitors and improve the number of accurate customers.
There are four matching methods in Baidu promotion: extensive matching, phrase matching, precise matching and negative matching. Different matching methods will affect the scope of customers in Baidu display page. Reasonable use of matching will help customers attract accurate potential visitors and improve the number of accurate customers. Recommend phrase matching, as long as your words are enough, it doesn't need to be extensive. An account is all words and phrases. The effect is very good. There is no random matching. Within the budget, the account will not be offline in advance; After the other account passes the main words up, the keyword matching mode is set widely. The result is that the flow is very large, but the invalid click accounts for almost half of the total. The same money is spent, and the benefit is very poor. At the same time, we have to look at Baidu statistics or other statistical methods to negate the keywords, and the gains outweigh the losses.
Seventh, use Shang Dun to exclude peer IP
Baidu bidding promotion background provides promotion business shield, which can realize automatic IP exclusion and manual IP exclusion function, which can prevent the promotion results triggered by specific IP address or address segment. Through the website traffic statistics software and online customer service system to view and analyze IP, if it is found that an IP has malicious click suspicion, you can exclude and shield the IP through the IP promoted by Baidu. Baidu backstage also provides two IP exclusion methods: precise IP exclusion and IP segment exclusion. IP segment exclusion should be carefully selected. Setting IP segment exclusion may result in loss of traffic from effective customers.
The above is a small editor to help you sort out some relevant materials. In summary, marketing promotion can improve the necessary conditions one by one according to the method shared by the small editor above. In this way, the effect will be better and better. You can also find your own method carefully, and you can always find your own method. The most important thing is to stick to it.