What are the professional terms of network promotion
It can also be translated into general search, which means that search engines display multiple vertical search contents on the search results page at the same time, including pictures, videos, news, blogs, finance and economics, etc.
47. Organic listing
Organic list is a free list in SERP. The SEO of organic list usually involves improving the actual content of Web site, which is often carried out at the page or infrastructure level.
48. Link farm
In SEO terms, link field refers to a page full of links. These links actually have no practical effect. They only exist as links without any actual context. Those who use black hat SEO methods use link fields to add a large number of links to a page, hoping to make Google mistakenly think that this page has link value 。
[dry goods sharing] detailed translation of SEO industry terms (2)
49. Bidding ranking
Pay the search engine for each search engine introduction to ensure the ranking of paid search results. In its simplest form, paid search results show that the page link of the highest bidder is at the top of the result list, and the bidder pays the search engine every time visitors click on the bidder's link.
50. Natural ranking
It has nothing to do with payment and advertising. It only depends on the relevance and importance of the page itself to appear in the ranking of search engine result pages. On a search engine result page, advertisements or paid rankings usually have the names of promotion and sponsor links, while the natural ranking has no such marks.
51. Optimizing content
A search marketing term for modifying images and text on a web page to make it easier for search engines to find the page for a related search request.
52. Authority page
A lot of links to a certain topic.
53. Site map
A spider program friendly web page, it provides links to other pages in the site domain. For a small website, the site map provides links to all the pages on the site directly. For medium to large sites, the site map is used to link to the main central pages in the domain (these pages will eventually realize the access to all pages on the site, such as ：http://wangfali.com/sitemap.html)。
54. Web log
The website log is a file that records the web server's receiving and processing requests, runtime errors and other original information. To be exact, it should be the server log. The greatest significance of the website log is to record the operation of the website, such as the operation of the space and the records of the visited requests. Through the website log, you can clearly know what IP address and when the user is What operating system, browser and resolution monitor were used to visit which page of your website and whether the visit was successful.
55. Log file
The files on your web server record every action that happens on the server. Log files can be analyzed in a very complex way to determine how many visitors have come to your site (by person and by search engine spider program) and the number of pages they visit.
Web page evaluation term is used to calculate how many pages on a site are viewed by individual visitors. If three people look at a web page once and two people look at the same page twice, the page will have seven page views.
57. Destination page
According to the bow tie theory of web pages, the web pages linked from the core pages do not link back to the core pages by themselves. The target pages are usually high-quality pages, but they may be part of the company's website, with internal links rather than external links.
58. Website directory
Directories are human edited search results, and most directories rely on human submission rather than spiders.
59. Directory list
One of the many hyperlinks on a particular topic, the owner of the site sends a page request that it be listed in the directory and will tell them that they have a "directory list" after their submission is accepted. Yahoo! And drop directory are the most famous examples of website directories.
60. Match page
A web page created by a search engine to respond to a search request. The search engine uses different technologies to determine which page matches which search request, and sorts the pages according to the relevance, so that the best matching page will appear first.
61. Landing page
Landing page refers to a group of entry pages specially designed by network marketing personnel to attract users to visit and improve user conversion by various means.
62. Web page snapshot (CACHE)
The copy of the page content recorded in the search engine database center. After the search engine gives the "web page snapshot" (or other similar names) link in the results, the user will see the page content in the search engine database. When the user cannot access the original web page for some reason, the user can view the content in the webpage snapshot as a reference (by person and by search citation) And the number of pages they visited.
63. Domain name weight
The comprehensive strength of a domain name ranking on the search engine, the domain name weight is the sum of many factors, including the type of domain name, history, original link relationship of content, etc.
64. Internal optimization
Internal optimization, called page optimization, refers to the SEO completely controlled by the webmaster on the website page, such as the composition and modification of page meta tags, the optimization of website structure and internal links, etc.
Tagging, website 65
Tag is a kind of Internet content organization, which is a keyword with strong correlation. It helps people describe and classify content easily, so as to facilitate retrieval and sharing. Tag has become an important element of Web 2.0. The tag puts the organization right of content from the website manager to the user, which fully reflects the characteristics of Web2.0 from bottom to top and user participation.
66. Keywords, keywords and key phrases
Keywords, keywords, and key phrases are the words that a web site sorts on the search engine results page (also known as SERP). Depending on the audience of the site, you can choose a word, a combination of words, or an entire phrase.
67. Anchor text
Anchor text, also known as anchor text link, is a form of link, similar to hyperlink. The code of hyperlink is anchor text. If you make a link with keywords to point to other web pages, this form of link is called anchor text.
68. Domain name resolution
Domain name resolution is to point the domain name to the IP of the website space, so that people can easily access the website through the registered domain name. IP address is the digital address of the site on the network. In order to facilitate memory, the domain name is used to replace the IP address to identify the site address. Domain name resolution is the conversion process from domain name to IP address, which is completed by DNS server.
69. Dead link
Dead link is a professional term in website construction, that is, invalid link, that is, those unreachable links. The page has been invalid and can not provide users with any valuable information is dead link, including protocol deadlock and content deadlock.
70. Website rights reduction
Using search engine strategy defects, malicious means to obtain the ranking inconsistent with the quality of the web page, resulting in the decline of search results and user experience, will be regarded as cheating behavior by the search engine. Cheating should be based on the principle of "light penalty, heavy penalty": if it has little impact on user experience and search result quality, remove the weight gained from cheating part, which has great impact on user experience and user experience If the quality of search results is seriously affected, the weight obtained by cheating part is removed and the website weight is reduced until the search results are thoroughly cleaned up.
Site reviews are a term used to describe the number of visits to a website. Site reviews frequently analyze changes in traffic, and they usually evaluate the success of search marketing through search engines.
Pages 72 and 404
The HTTP 404 or not found error message is one of the "standard response information" (HTTP status code) of HTTP. This information represents that the server cannot provide information normally when the client browses the web page, or the server cannot respond without knowing the reason.
73、XML(extensible Markup Language)
An abbreviation for extensible markup language, a markup language standard similar to HTML, allows tags to be defined to describe any kind of data, making it very popular as a data source.
74. CMS content management system
The abbreviation of English content management system refers to the software used to create and manage website. At present, most websites are dynamic pages managed by CMS system and driven by database.
75、CSS(Cascading Style Sheet)
Cascading style sheet, also known as cascading style sheet, is a set of format instructions for each tag of an HTML file. It can be customized so that the same tag file can be typeset in different ways by different style sheets.
For example, a web page can store your visitor's name in a cookie so that each time they come back, their name will appear on the front page of your website in their browser.
77. HTTP status code
When the server receives a request, for example, if a user visits your web page through a browser, the server will return a code to the browser in response to the request. A code is called HTTP status code. Similarly, when the robot or crawler of the search engine grabs your web page, the server will return the corresponding request of HTTP status code.
78. Robots file
The website tells the search engine which pages can be crawled and which pages can not be crawled through robots protocol. In the robots Protocol "*" is a wildcard character and "$" is a terminator.
79. Alexa ranking
Alexa provides traffic ranking statistics service for global websites based on users who have installed the Alexa Toolbar.
Wang fali.com: a personal blog of SEO in China.
81. Long tail words
Long tail words, also known as long tail keywords. It is a word extended by a core keyword. For example: photos. Photos are keywords. They're original keywords. It is often referred to as the core keyword. The key words guided by the core keywords, then the long tail keywords are: photo printing, photo development, photo oil painting. Such as the core of the photo extended out of a variety of words.
Pages 82 and 404
404 page is a web page error, this link does not exist, there is no page, or this page has been deleted. It is very disappointing to encounter 404 errors when browsing the web. Therefore, many websites will design a novel error page to attract users to continue browsing other contents.
83. Content page
Page content mainly refers to the plain text content without connection in the page. This text is the most important message for this page. The final page of all the display content of the website is the content page. So the content page has a second term called the final page.
84. Jump out rate
Refers to the percentage of the number of visits left after only visiting the entry page and the total number of visits generated.
85. Conversion rate
The conversion rate is the ratio of the number of visits divided by the total number of visits, which is usually used to measure the attraction of website content to visitors and the publicity effect of the website.
86. Soft text
As long as the enterprise's news or product promotion articles can be expanded into some kind of product promotion articles, the enterprise can also write a kind of product promotion articles.
87. Fake original
Reprocessing an article to make the search engine think it is an original article.
88. Article collection
Collect all articles related to something.
89. User experience Optimization (ueo)
The user experience degree mentioned here generally refers to the user experience of a website. As the name implies, user experience degree refers to the experience effect of a user visiting a website, whether the website users want to see and whether it brings some valuable content to users.
The above is a small editor to help you sort out some relevant materials, in summary, we do SEO optimization at the same time, these industry words must be understood to summarize, understand the meaning is the most important, so as to ensure our communication process, in the work can also show our good performance.