Some people will be more curious Baidu website optimization company How to optimize the website, whether they are different from our optimization. Baidu website optimization company mainly optimizes the website through regular methods, that is, through the method of inside and outside the station to operate and optimize the ranking.
Baidu website optimization company optimizes the website ranking through the methods inside and outside the station
First: station structure optimization
Reasonable site structure:
1. Flat structure: the overall structure of the website is F-shaped, "-" refers to top-level navigation, which is used to layout core words, and "|" refers to sub navigation, which is used to layout popular words. The overall layout shows: the important things are arranged in the upper and left directions. Do not crawl the directory level more than 3 times.
2. Auxiliary navigation, secondary navigation: it is generally placed on the left side of the home page and list page to layout long tail words or hot words.
3. Breadcrumb navigation: each page (including the search box page) should have the navigation of "Home Page > XXX > XXX", and the "home page" can be clicked to return to the home page
4. Content page structure setting: each content page or article should be arranged around: the latest articles, recommended articles, popular articles. Increase relevance, facilitate self-service, grab more content according to the link, faster loading speed, simple page structure
SEO optimization of Shanghai eye opener
Second: code optimization
1. Robot.txt file Optimization: prohibit search engines from crawling security, dynamic pages, dead links and other aspects. Put the website map at the end and allow crawling. You can directly copy the following general robots file settings: (Note: a space must be left in front of it.)
Sitemap: your website address / sitemap.xml
Extension: some pages in the website that have no meaning of crawling can also be blocked. For example, "about us, contact us, copyright notice" and other pages can be blocked. More quota of crawling can be reserved for other meaningful pages. However, try not to block the folder where CSS and JS files are located, which may cause spiders to be unable to crawl the website smoothly.
After completing the robots file, update the robots file in the background of Baidu webmaster.
2. Website map:
HTML map (for Baidu), XML map (for Google), RSS map
Extension: after completing various types of website maps, the first one should be written into the robots file (update the robots file in the background of Baidu webmaster after submission), and the second one is to submit the URL of website map to Baidu webmaster background.
3. Picture Optimization:
Attributes should be in line with the content of the picture; keywords should be added as much as possible; keywords should not be piled up deliberately; ALT attributes of the same page should not be the same; the size of the image should be specified; the image volume should be compressed; if it is a template website, try to modify the original image name.
4. Meta tag:
TDK three Tags: title, description, keyword; set character code for each page
5. H Tag Optimization:
In the website code, the optimization of H tag is a very important part. H tag is divided into h1-h6 tag. H1 tag is the most important tag in H tag, and it is also given the highest weight. Because H1 tag can only appear once in a page, generally H1 tag is written on the title, because this is the most important of each page, and it should be noted that a page cannot have more than one H1, which can be multiple times If h2-h6 appears, but if there is h2-h6, H1 must be added. If the website does not write the H tag, it must be written completely. Do not have H3, but without H1. If you don't understand the code, don't add h code to the website.
6. Emphasis on label Optimization:
The strong tag is better than B or I
7. Nofollow Tag Optimization:
Check whether the other party's friendship link has nofollow, if any, delete the friend chain; for the copyright description in the website, Sina's sharing website link, filing website and so on, which are not related to the subject content of our website, also add nofollow label
8. CSS and JS Optimization:
Use tools to compress the volume of CSS and JS files; in addition to the regular JS, the rest of JS can be directly transferred to the bottom of the code; CSS and JS should be placed in independent external files, and then called in HTML; CSS and JS files should be called with absolute URL / xxx / xxx.js, not with the relative path xxx.com/xxx/xxx.js; align the code left to delete the empty lines between the codes; merge CSS and JS; merge CSS and JS; Delete style sheets that are not used in CSS
9. Delete garbage Code:
Garbage code refers to the code that does not affect the normal operation of the website. Delete the code space; delete the default attribute code (such as left alignment and center display). No matter whether it is set or not, the web page is displayed according to this layout, so there is no need to set the property repeatedly; delete the comment statement; delete the empty statement (the space between the codes or there is no content between the two labels, etc.). Otherwise, there will be some mistakes. You can use the specific functions provided by the web page making software to clean up the empty statements in the code. For example, Dreamweaver's "clean HTML / XHTML" function can quickly clean up empty statements in the page
(1) Click "command" in the menu bar;
(2) Select "clean HTML";
(3) Press "OK" to select the appropriate option.
Third: site map settings: recommend sitemapx software
HTML website map (1. Establish a good navigation structure for search engine; 2. Horizontal and vertical map: 01 horizontal for channel, column, topic / 02 vertical mainly for keywords; 3. Each page has a link to the website map)
Website map (sitemap.xml submitted to Baidu, XML map submitted to Google, and RSS map)
Note: the site map is at the bottom or to the right of the head
Fourth: keyword deployment
Steps to select keywords
1. Identify target keywords
2. Extension on the definition of target keywords
3. Key words of thinking design of simulated users
4. Research keywords of competitors
Page keyword optimization order
1. The final channel > Home > final channel > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page > Home Page
2. Final page: long tail keywords
3. Special page: [A. popular keywords B. making special topics for hot keywords C. aggregating information about keywords D. importing links within the article chain]
4. Column page: fixed keywords
5. Channel page: target keywords
6. Home: do industry one or two top keywords, or website name
Keyword deployment suggestions (1. Don't stack keywords on the front page; 2. The reasonable number of keywords on each page is 3-5)
Fifth: content optimization
1. Website content source:
Original or fake content
Editor or UGC
Scanning books, newspapers, magazines
2. Content details optimization
Title Writing: the title should not be more than 28 words; keywords should be put on the left as much as possible
Keywords: the number of words in the article should be controlled at 300-500; keywords should be controlled at 3-5; keywords should appear once in the first 200 words, once in the last paragraph, and the remaining keywords should be randomly matched; keywords in the whole article should not be all the same, and the links can be the same, so as to ensure the diversity of keywords.
Sixth setting: description
Abstract sub navigation
Add anchor text to the inner page and make the keyword appear for the first time
Long tail keyword list
Alt, title tag: ALT tag is equivalent to description, just simply describe what the picture is, add keywords as much as possible, but can't stack up; the title of an image is equivalent to the title of the picture, and write down the name of the picture.
Note: do not repeat the ALT tag of the website image, otherwise it will be judged to be cheating.
Nofollow is the best external chain
The use of Baidu webmaster tool and Google Administrator Tool
Building backlinks: finding
1. Hot keywords
2. Making special topics for hot keywords
3. Aggregation of keyword related information
4. Supplemented by links in the article
1. Keyword deployment suggestions
Don't stack keywords on the front page
The reasonable number of keywords per page is 3-5
2. Internal chain strategy
Control the number of internal links in Articles
Linked objects are highly relevant
Pay more attention to important web pages
Use absolute path
Areas for improvement
Don't collect in large quantities
Editors should do a good job in anchor when publishing articles
Seventh: external chain construction
1. Basic approaches to external chain construction
Links, soft text, directory submission, independent blog, forum signature, yellow page website, submission collection, classified information, micro blog promotion, SNS promotion
2. Link bait construction ideas: hold activities, bring relevant links, and guide netizens to broadcast on a large scale
Eighth: data analysis
1. Data analysis
According to statistics (Baidu statistical tools, cnzz statistical tools, etc.), analyze the keywords entered by users, simulate user ideas, and think about long tail keywords
2. Competitor analysis
Baidu weight, PR value
Brand key words
Long Tail Keywords
Key words: long tail keywords, brand positioning
4. Long tail keyword mining - long tail keyword type
Target type long tail (target type refers to the long tail keywords of the website's products or services extension. When optimizing the long tail, the target type long tail is given priority to first, because these long tails can really bring us target customers and target quantity)
Marketing type long tail (Marketing type long tail refers to the long tail related to industry station service, which can let us conduct secondary transformation into our target users)
5. Tools for mining long tail keywords
Baidu Index tool
Baidu and other search engine related search and drop-down box
Baidu webmaster tool, Google keyword analysis tool
Baidu website optimization company is so operation ranking, do you understand am?