When we are operating website optimization, what many people want to know most is which link is the most important. In fact, there are many factors affecting website optimization, and the role of each section can not be ignored. Website optimization is like a car, which is made up of various parts. If one or two parts are missing, the car may break down during driving.
First, analyze the structure of the website. The quality of website construction can be reflected from the optimization of website navigation, directory structure and connection. Therefore, when we optimize the website, we should analyze these aspects and construct the website_ Choose tree directory structure, in the construction of the website must not appear some design that is not conducive to search engine crawling, otherwise it has a great impact on the optimization of the website.
Secondly, the positioning of website keywords, that is to analyze the target keywords. For the website, in the early stage of construction, it is necessary to optimize the website's target keyword ranking, and then it is necessary to locate the target keywords. What is the right direction? We can analyze the keywords of competitors' websites, keyword distribution, keywords of related analysis websites, keyword ranking prediction, keyword retrieval, analysis, etc., and analyze the target keywords completely and comprehensively. The performance impact of this optimization is more obvious. How to improve the readability of website articles
Third, website page optimization and website map construction. Please note that every page on the website has a great impact on the traffic of the website. So we have to optimize each page carefully. Some pages are opened by users, even if they are not captured by search engines and blocked. So we can't take it lightly. In addition to making sure that the map of each site is clear, it can also make sure that the content of each site can be optimized.
Fourth, website traffic analysis. The flow analysis of a website is also an important step of website optimization. The website keyword ranking optimization aims to get a website with high traffic conversion rate. The analysis of website traffic can further guide the optimization of the website.
Fifthly, the content update and connection structure of the website. The spider of search engine is regular to search website commonly. Therefore, when updating the content, we should grasp this rule of search engine, optimize the keyword ranking, at the same time, do a good job in the originality of the content, and maintain the high quality of the original content. With the accumulation of high-quality content, the search engine will have a good impression on the website, and the website ranking will be higher. Not only update the content, but also build the structure of the connection. If the target keywords and long tail keywords are used, we can add hyperlinks to the article, so that you can increase the internal links of the website, but also pay attention to the theme of the content must be related to the theme of the website.
Sixth, check the chain of included websites and increased websites. You can use search engine commands to check the optimization and health of your site. For example, website: the domain name of the website. This command is contained in the website. There are many other commands to check the optimization of the website. You can also use webmaster tools to fully understand the optimization effect of the website.