Do you do SEO in 2020, do you have a new breakthrough method, will not feel so good to do, in fact, this state is not uncommon, throughout most industries, website optimization there are some problems, and most of these problems are website foundation problems, because the foundation of the website is not laid well, and the performance of the website is not as good as expected Period.
Then, according to the past experience of Baidu SEO company, we will elaborate the following contents:
1、 Plan well
No matter what SEO is expected, you should do well in advance
1. Know yourself and know your enemy
You should be more clear about the advantages of your own website, such as how much extra chain funds you have, how much content you can produce every day, how long the optimization cycle is, and what effect to see.
And the same industry website their state, is the majority of small and medium-sized station or industry station, they and our keyword setting how big difference, our home page optimization keywords and whether to use the home page to do optimization, the top 10 or 20 outside the chain situation, how long is the domain name, whether there are small programs (because Baidu has a lot of small program website Preferential policies).
2. Set up a / b scheme
No matter how much gap we have with our competitors, we should make a SEO scheme that is more beneficial to our resources, including how to implement the optimization strategy of each stage, the standards reached in each stage, the workload of each day, etc.
Similarly, we also know that although you have a plan, the website data may not be as you wish, so you should have a scheme B. if there is an optimization problem, at least you can't make random adjustments because the data can't meet the standard. You should optimize the website on the premise that the overall optimization direction remains unchanged.
2、 Make a good foundation
In fact, Baidu's website is not good enough to give you a good ranking, and whether you want to give Baidu a good base of data is not good.
1. External chain Foundation
In the initial stage of the website, especially when the website is just built, if we can make some links on some high-quality websites, even text links are effective, the trust degree of the initial stage of the website will be greatly improved, because there are a large number of high-quality links pointing to you, indicating that your Website Trust is relatively high in third-party websites, because of some large platforms, such as Sohu Tencent, Sina and so on, the price of a soft article is not low, we can send more than ten articles in the initial stage.
2. Content basis
The initial content of the website must be original, because one of the criteria for the initial review of a website by the search engine is to observe whether the content of your website is original or not, and regularly update the content of the website. All these are to cultivate a high-quality website image in the eyes of search engines, which will lay a solid foundation for later optimization.
3、 Find problems and solve them in time
Sometimes, the ranking and index of our website fluctuate. Whether we need to adjust the website in time or wait for its change, we need to set a data warning line ourselves.
1. Set up a warning line for website data
For example, the number of changes in the index of the website continues to drop or drop, and how much needs to be adjusted, and so on.
2. Master the change of SEO environment
Of course, this you also want to combine with the change of SEO environment, if most Baidu does not include, your site appears to include the decline is also considered normal, so to take a comprehensive view.