Companies do website optimization, generally pay attention to website keyword ranking, website visitors, traffic, but ignore another important factor, that is to optimize service, customers are very important, but you can not always care about the details, but only pay attention to those common big problems, when your website optimization or other aspects of a small detail attracted more users, then It is the user experience that has improved a lot. This is the charm of details. Of course, we have to find the advantages of optimization. Then Shenzhen SEO company tells you what specific advantages enterprises can have in SEO website optimization services.
First, what is website SEO optimization service
Generally speaking, search engine optimization is our commonly used search engine optimization; after internal adjustment of the website and continuous optimization and update of the website, you can find the potential keywords of Baidu corresponding to your website, and display your optimized website on the main page of the engine, so as to reach the goal, mention the website visit rate, help plan online sales, start brand and expand popularity, Career advancement!
What specific advantages can enterprises have in SEO website optimization service?
Second, why do enterprise websites need SEO services?
1. Network marketing is not just a website: today, with more than 500 million Internet users, network marketing is a huge market that any enterprise can't resist. If you just make a website without promoting it, it will be like printing a box of business cards in a drawer, without any effect;
2. Search engine is a better way to implement it: more than 400 million netizens prefer Baidu and other search engines to search for information. After searching, customers have stronger intention, and they may purchase your products or services, which is also urgent at all times;
3. Ranking of multiple search engines: after website optimization, not only Baidu, but also famous search engines such as Google, Sogou, sousousou and Youdao will also have good ranking effect;
4. Prevent competitors from malicious Click: natural ranking click zero cost, you can click at will, which is useful to prevent malicious click when doing Baidu bidding ranking, and more than 1 / 3 of the calculated bidding ranking are malicious clicks from competitors!
5. Display enterprise brand advantage: the website is in the forefront of search results, which is the intuitive expression of "valuable and powerful".
What does SEO outsourcing include
1. Website submission service
Website submission is very important, especially for English websites (English websites can be submitted to excellent search engines around the world). The submission of the website increases the opportunity for potential customers to find the website. The submission of the website is a process of continuous updating, because the search engine will automatically update the database. The submission of website includes: submission and update of site map, submission and update of website address. The most important thing here is to submit the policy website to the major directory websites.
2. Keyword ranking service
Website keyword ranking is very important, directly related to the website's traffic and surplus. Keyword ranking of SEO services is the first page for search engine optimization, page optimization has many aspects, together with a variety of investigation and research. So keyword optimization service is to be important. But keyword optimization often has a lot to do with other website optimization. Therefore, keyword ranking services are often carried out together with other services.
3. Optimize the whole station service
The whole site optimization is an extension of the SEO service. Generally speaking, the SEO service only refers to the keyword search engine optimization ranking service of the target search engine, and the operation page generally uses the home page of the target website. Through the weight of the home page of the subject website in the policy search engine, and then make the website get a good ranking position in the policy search engine. His first policy is to get a good ranking of several keywords in the policy search engine. The whole site optimization is to optimize the search engine of all the target websites, and then make each page of the target website obtain a higher weight in the policy search engine, and then make the primary content or key words of each page of the subject website get a better ranking in the policy search engine, but this is, his purpose is to find and guide the webpage from the policy The purpose is to obtain the number of visits on the engine.
4. Website optimization analysis report
Test the website, detect the factors that are not suitable for the search engine ranking, and give the relevant opinions. Together, help the website positioning keywords, and then provide the necessary information for optimization. Provide SEO staff service for enterprises and companies. SEO staff service refers to providing relevant SEO operation guidance for customers, but not providing detailed implementation of SEO for customers.
Fourth, the advantages of enterprise website to do SEO outsourcing services
In this Internet + era, the online marketing of enterprises needs to pay attention to the form of business for each enterprise. The implementation of online marketing is mainly based on the website. In terms of bidding with search engine or other payment methods, the cost and output of SEO optimization are the best for enterprises. The value of SEO to enterprise website:
1. SEO helps the website sell surplus products
If enterprises want to promote the company and sell products, they need to let the website be seen by more people. Good use of SEO can make more people get the company's sales information. Usually, these people are through the search for relevant keywords to enter the website, and these users have potential purchase purposes.
2. SEO helps website advertisement sell surplus
Most of the websites, such as websites, websites, etc., are still used to make a profit, such as websites, websites, websites, etc., which are mainly used for advertising.
3. Establish enterprise brand with SEO
The most useful method of brand promotion is advertising, and the effect of SEO is advertising, which promotes the website page to the forefront of keyword ranking, and then allows the website to obtain more display opportunities, which is equivalent to advertising in the search engine. Add brand name at the end of each page title, website logo has characteristics, website brand in many parts of the station, and external soft text chain, etc. these SEO methods have great help to establish website brand and enterprise brand.