We all know that there are many problems to be solved in SEO optimization, so what are the factors that affect the website SEO optimization? How to operate? We know to pay attention to the right method, can't use the method indiscriminately, which will lead to the effect not only will not be good, but also will decline, so we have to avoid some pitfalls, so let the small editor tell you have to know the factors affecting SEO optimization.
1. Optimize the title part of the webpage
The title of a web page, that is, the title, is the focus of every search engine optimization. Among them, the higher the consistency between the title and keywords, the better, so it is necessary to optimize the title part of the web page. Practice has proved that long tail keywords are more conducive to be searched by search engines, so as to improve website traffic. The long tail keyword, as the name suggests, is that the whole keyword is relatively long, usually composed of 2-3 words. It exists not only in the title part of the web page, but also in the content part of the web page. The basic attributes of long tail keywords are: extensible, targeted, wide range, so the probability of increasing website traffic is large.
In addition, in the content part of the web page and the tail of the web page, adding some keywords is beneficial to the user's search information. You can appropriately add more keywords in the web page, which can also better remind the search engine, and be included and presented by the search engine.
Have to know the impact of SEO optimization factors, you get to it?
2. Pay attention to updating and optimizing the content of web pages
There is a program in search engine called search engine spider, also known as web spider. It can automatically grab the information in the network world according to certain rules.
Generally speaking, web spiders are more interested in new and unique web information, which are more likely to be included by search engines. Therefore, the website should be updated regularly, and it is better to insist on providing original content, which will attract the arrival of search engine spiders and facilitate the promotion of website ranking in search engines.
3. Select the domain name and server
First of all, you should choose a good domain name. This domain name should be easy to remember and has not been punished by search engines. Generally speaking, it is better to choose the domain name with Suffix ". Com". Because this domain name is the most popular in the Internet, it has a higher search weight in the search engine. The so-called "punished by search engine" refers to that a lot of website content is copied to other pages, or a lot of external links are made in the webpage. In this way, the outer chain almost points to the same website, or is optimized "excessively" in the webpage, which is judged by the search engine as purely to obtain free traffic. Then, the search engine will lower the priority of the web page and directly show it as a web page In the search engine ranking dropped significantly.
Secondly, to choose a good server, generally speaking, search engine spiders will often visit different web pages to grab the content. If there are frequent server failures and other problems, then the weight of these pages using the server in the search engine will decline.
When we conduct search marketing, it is necessary to optimize the website properly. In addition to understand the above SEO rules, but also to avoid entering those SEO errors?
1. Constantly piling up keywords and doing more external links can attract web spiders to grab content
Generally speaking, the keyword density should not be too large, and the external chain should also be controlled in an appropriate range, otherwise the search engine may think that this is a pure "promotion" web page, and thus be reduced in weight.
2. Register the website once and for all
This is quite a common mistake.
3. Every day, only data from
Some people do SEO, almost by the data. We have to understand a truth, SEO, the key is to marketing, that is, how much revenue can be obtained from it, not for SEO and SEO, so, the purpose must be clear and clear.