To do a good job in SEO optimization, we should first solve the user experience. Why do you say that? Because user experience is a very important thing for customers. , user experience is not easy to do, this aspect must be shown in details, only details can determine the user's comfort, so as to attract potential users, and there will be more visits, then let the small editor teach you how to use the idea of SEO operation to improve the user's comfort of the website.
I. valuable landing page
Do you have to seriously analyze some landing pages for bidding? If not, you can think about it carefully. For the landing page of great value, there are two aspects. One is that the overall content structure of the page is valuable. Many people don't say whether the copy is good or not. A web page has no soul, and what page has no soul. The representation of soulless web pages is rough, without core points, and you can't find what you want. The representativeness of a web page with soul is that the page is organized and orderly, the structure is neat, and the copy is also rich. The regional content of the web page is carefully considered and constructed. Soul and no soul can be said to determine a site user stickiness.
II. SEO details and content quality
How can you first see that the content quality is the so-called original content, then you completely misunderstand the meaning of operation thinking. Content quality is more reflected in the spread of copywriting can have a certain practicality, which is also a lot of SEO optimization people do not know how to control the point. How to control the quality of content? The best form of content output is to understand the perspective of users of SEO site.
How to use the idea of SEO operation to improve the comfort of website users
3. Keep communication channel between pages
The communication channel is not only as simple as the recommendation on the right side of the website article. Learn to make good use of the small skills of the chain can let users for the dissemination of content to more practical. Here I give two solutions and suggestions from the perspective of operation. One is that when introducing this content, if there is another article on the website, you can make an internal chain to point to its content. Second, the bottom of the article to do a few pieces of their own think better content recommendation, so that the site can get a more valuable content to get a maximum exposure.
Fourth, the website must not have background music
When entering the website, the background music suddenly rings. Music sounds, it is easy to frighten people. Some users may prefer a quiet online environment. The sudden sound of music may affect the user's experience. Users can't even find a place to turn off music. This situation will lead to users directly shutting down the website.
5. The number of advertisements on websites must be reduced
Many websites have advertising bars on the left and right sides. They can be, but not too many, or they will affect the users' line of sight, especially the floating or flashing advertisements, which always shake in front of users' eyes, which will cause users' irritability and directly close the website. Sometimes, the content that users want to see is blocked by the advertisement bar. Although some advertisement bars can be closed, they will pop up again every time they refresh or click the next page, which will affect the user stickiness of the website.
6. The layout of the website must be clear enough
The layout is not simple enough. There are many sections on the home page and the font is very small. It makes people feel very messy, which will make users feel that the website seems irregular, and the trust degree of the website is low.
7. The response speed of the website must reach the standard
The speed of web page opening affects two points. The first is the user's experience degree of visiting the web page. The purpose of search engine is to better meet the search user's experience, but you have made it very difficult for users to visit your website from the very beginning.
Website opening speed is very slow. If a website is opened at a speed of more than 10s, it can be said that this will directly lead to users closing the website. Therefore, to choose a stable server, the page should not pile up a large number of videos and flash, which affect the opening speed of the website. Enterprise website construction is not to build a website for the sake of building a website, but to build a website with enterprise characteristics from the perspective of users and search engines. Good user stickiness starts from details, and more importantly, it is necessary to build a marketing website with marketing power, communication power and influence, so as to give users more experience. If entrepreneurs can stand in the perspective of user stickiness to build websites and optimize websites, then not only can the traffic of websites be improved, but also the ranking of websites can be improved!